This short article provides one of the most offered computer game all the platforms, as well as video games marketed greater than a million copies on the different existing systems.
We are in week financial reports and meetings with investors, and that affects all gaming companies that update their sales figures and leave us some clues about his intentions in the short term in the industry. If we talk about Nintendo, everything is magnified a little more, and the truth is that after knowing Switch sales and selling games, have unveiled new details.
At the briefing that was held today, the Japanese company Nintendo has talked about Switch and other areas they cover. Has done using the official report, the most important aspects of which network has collected known analyst Daniel Ahmad.
Starting with the Switch, besides confirming sales and there will be a next generation console (undated, of course), has been updated user data. In total, between April and September this year 79 million users have played the hybrid machine. Spring is expected that the number of the previous fiscal year (87 million), which would indicate that, on average, more than one account per console is exceeded.
The bulk of users is around 21 years But Nintendo has also left us very curious details about these players, as their demographic profile. For the first time we can see how groups are divided by age, ensuring that the bulk of users is around 21 years. Before that age there is a considerable drop in the teenage users, who lose some interest from his time as children hued games like Mario Kart 8.
As middle age, we see that the graph is quite keeps fit: while the 20 to 30 is where most players accumulate, the strip comprising thirties at age 40 is the second most powerful. From there the decline is progressive, but as the years go still a good number of users, with titles such as Animal Crossing: New Horizons to your favorites.
Online and future investments
As members of Nintendo Switch Online, it has confirmed that, as of September 2021, there are over 32 million members subscription. This includes users of family account, but data do not reflect yet the effect of the expansion pack, which will surely provide greater economic benefits, but will have to wait to see if the number of subscribers affected.
Four areas: merchandising, mobile, parks and movies about future investments, Nintendo wanted to stress the importance of its four main legs today, apart from Switch. These are the sale of merchandising, strategy on mobile devices, development of theme parks and audiovisual content.
The intentions are to support these key areas, with $ 900 million targeted at video games and software, 450 for projects like the upcoming animated movie of Super Mario with Illumination and up to 2.700 million in infrastructure to continue maintaining and expanding relationships with customers and partners.
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