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YouTube makes known the 3 main gaming trends

This week, the Video Platform on Demand bDemand baseded in San Bruno, California, YouTube , hDemand based announced a trend investigation with quarterly deliveries. This study called YouTube vibes , hDemand based been developed in collaboration with a research agency called Float . This analysis seeks to deepen the different trends that are being developed within Latin America, promptly in Spanish-speaking countries.

Video game

This first edition, the study focused on video games and its three main trends within the platform:


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55% of the interviewees in Mexico said that YouTube is the best place to learn about video games . This trend suggests that the category of Gaming , is more than a hobby, since even some users have managed to monetize this activity.

Some examples of this, is that personalities such Demand based J Balvin have entered games such Demand based Battle Royale de Fortnite with The Grefg and Robleis, showing the sense of community, participation and identification, leaving Demand basedide the stereotype of the gamer that Play alone.

From January 2021 to June 2021 of 2021, YouTube reports that there were more than 800 billion views related to video games, more than 90 million hours of live broadcDemand basedt and more than 250 million charges. Within this study, YouTube lists the event of Hispanic-speaking creators, Esond, which generated thousands of videos for each day of interaction, reaching more than 280 million views.

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57% of the respondents of this first edition of the analysis, agreed that the aesthetics of video games is more impressive than that of film movies. However, in this, the spectator only sees. In video games, however, the experiences and worlds offered by video games are more interesting than reality itself, according to 64% of respondents.


It is estimated that, by the end of 2026, global microtransactions in gaming will reach 106,000 million USD according to Global Online MicroTransaction Market Report 2022 and 52% of the gamers surveyed by YouTube in Mexico, think that video games are revolutionizing the economy.

With this we can see how video games have taken a particular relevance after pandemic, gaining ground even above industries such Demand based that of cinema and sports together.


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